Talk2 Media, organisers of Asia Pacific Incentives and Meetings Event (AIME), which took place in Melbourne from 21st to 23rd March (and online from 28th March to 1st April), has released results of its research into the success of the event,
A key finding suggests that buyers are likely to place $120M in business, as a result of their attendance at AIME 2022 – a 20% increase on the 2020 event, which took place before COVID.
Over nine out of ten (95%) of the exhibitors state that AIME 2022 is important for their business, with over 94% stating they were impressed with their return on investment. Furthermore, 95% of delegates agree AIME is important for making business connections.
AIME Event Director, Silke Calder said, “It was most rewarding to see the industry back in its natural element – networking and building relationships face-to-face – these are the things that build success and enrich us on a personal level.”
Melbourne Convention Bureau’s (which owns AIME) ceo Julia Swanson said, “It’s been two years since we’ve hosted an event of AIME’s calibre in the city, and with the support of the Victorian State Government, this event was the first real opportunity to show the world that Melbourne is back in action and ready for business.”
The three-day event attracted over 1,660 visitors and suppliers, plus over 230 exhibitors and 320 hosted buyers.
Nearly all exhibitors who took part in this year’s event (98%) have expressed interest to attend AIME 2023.
Next year marks the 30th anniversary of AIME, which will be held at Melbourne Convention & Exhibition Centre from 13th to 15th February 2023.