Organisers of ITB Asia, which takes place from the 23rd to 25th of October, are anticipating a successful show, drawing attendees from across the globe. The 3-day-event will cover key vertical markets such as Leisure, Corporate Travel, MICE, and Travel Technology. Attendees can expect to connect with destination experts, industry suppliers, top-tier buyers, and thought leaders, all sharing insights and forging valuable connections.
Joyce Wang, Executive Director of Messe Berlin Asia Pacific, organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia said “After a strong year, tourism is on track to return to pre-pandemic levels. The comeback of outbound travel in Asia was the growth driver in 2023. We are thrilled with the momentum building towards our 17th edition. The calibre of exhibitors, the depth of insights shared, and the opportunities for collaboration make ITB Asia the premier event for the travel industry in the APAC region. We’re confident that ITB Asia 2024 will surpass expectations and continue to be the pinnacle of business, networking and innovation.”
Trade visitors are invited to join the event with an all-access pass, granting entry to all three shows—ITB Asia, MICE Show Asia, and Travel Tech Asia. They can take advantage of the Early Bird rate available until 22nd September 2024 by registering at www.itb-asia.com/visit-register.

