Accor has launched a midscale brand, the Handwritten Collection, with hotels opening in Perth and Sydney next month – the Wonil Hotel Perth and Hotel Morris in Sydney CBD.
Accor described it as “a global portfolio of charming bespoke hotels that offer an intimate and stylish hospitality experience”.
Alex Schellenberger, chief marketing officer, Premium, Midscale, Economy Brands, Accor, said “Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts.
“Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity.”
“The hotels we will feature in Handwritten Collection are those sought out by travellers who appreciate heart-warming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.”
12 hotels have been signed up at launch, which will open or convert to the brand throughout 2023. The group said it aims to grow the brand to 250 hotels by 2030.
