After the bushfires of 2019 and two years or COVID restrictions, it was no mean feat for the Asia Pacific Incentives and Meetings Event (AIME) organisers Talk2 Media & Events, along with the owners Melbourne Convention Bureau, to deliver the event this year. Not only that, but an extremely successful one.
As overseas travel was out of the question for most international destinations and buyers, the organisers shifted some of the focus of the event to Australia and introduced a virtual element, which continued after the face to face event had concluded.
The show attracted 320 exhibitors, which included some international destinations – Japan, The Philippines and New Zealand.
Some changes to the show in previous years included an activation area, where exhibitors could physically showcase their products. The organisers also focused on enhancing the experience of attending, with addition of music and more colour.
After an extremely tough period for events and business events in particular, the Talk2 Media & Events team managed to get the feel for visitor numbers and buzz you’d expect in the good times.
Hopefully AIME has provided the full stop on the past two years and kick required, to get the industry back on the march again.
Here’s to 2023!
AIME 2023 will be held from the 13th to the 15th February at the Melbourne Convention & Exhibition Centre.