Nearly two-thirds of Australian event organisers are considering hosting a business event in New Zealand in the next four years.
A recent survey conducted for Tourism New Zealand of nearly 100 Australian corporate, association and not-for-profit organisers, showed consideration for New Zealand in the next four years is high at 64%. That compares with North America at 18% and Europe at 17%.
Tourism New Zealand General Manager Domestic & Business Events Bjoern Spreitzer says: “New Zealand has three new, world-class convention centres coming online in Christchurch, Wellington and Auckland, plus new international brand hotels which improve New Zealand’s events infrastructure and show event organisers that New Zealand has what their clients need.
“We’re offering business events funding and support that is flexible, competitive and business-specific to ensure we make the most of these trans-Tasman prospects.”
The survey results also showed that New Zealand has an opportunity to stand out in the Australian market by offering rewarding experiences, unique culture, and great hospitality – attributes most strongly aligned to New Zealand by the respondents.
“New Zealand’s warm hospitality and unique culture have always made us stand out from the crowd. Combined with our ability to deliver rewarding, unique and memorable experiences we are a very compelling destination for business events,” Spreitzer adds.
Other key factors influencing the destination choice for business events included suitable venue and accommodation options, and the cost and time it takes to get to the destination – areas where there is opportunity for New Zealand to improve perceptions in the Australian market.