BEA opens partnerships to smaller projects bringing in overseas business

Business Events Australia has opened up its marketing partnerships program to smaller projects to help the industry recover post-COVID-19.

The ‘Advance Program’ provides financial assistance to Australian MICE marketing and distribution projects that bring international business events delegates down under.

The applications are open for FY20/21, and—due to the impact of Coronavirus—have been reviewed to provide ‘greater access for smaller projects’.

Changes include lowering the minimum amount requested for each project to $10,000, offering two rounds of applications each year, and streamlining the application process.

“We’re hoping that alterations to the application process for the Advance Program will drive innovation in internationally focussed Australian business events marketing and distribution initiatives and, ultimately, drive demand culminating in more business for Australian industry,” Penny Lion, Executive General Manager of Events at Tourism Australia said.

“This is an opportunity for industry to turn ambitious and effective ideas from concept into reality through a partnership with Business Events Australia.”

“We strongly encourage industry to put forward concepts to be considered for the Advance Program funding, especially during this time where working together to position Australia is so important.”

Applications for the program can be completed online via the Business Events Australia website.

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