Tourism Australia’s business events arm, Business Events Australia, has committed $1.5 million to help Australia’s event industry fill pipelines with domestic events.
The Business Events Boost Program will provide convention bureaus, convention centres, PCOs and event managers with help to win new domestic business.
The program will provide successful applicants with skills and resources it needs to drive new business through a range of marketing and distribution initiatives.
Federal Tourism Minister, Simon Birmingham said the domestic market is key to getting business events back up and running.
“With restrictions now starting to lift and interstate travel starting to re-commence, this program will help venues and destinations to better market themselves in what is a highly competitive industry and secure lucrative corporate meetings, annual conferences, exhibitions and incentive events,” Mr Birmingham said.
Penny Lion, Executive General Manager of Events at Tourism Australia said she is looking forward to partnering with the events industry to kickstart domestic events.
“With international travel restrictions likely to be in place for some time yet, the recovery of Australia’s business events industry will be driven by domestic activity as soon as it is safe and practical to do so,” Ms Lion said.
The new Business Events Boost Program will be run by Tourism Australia’s dedicated business events unit, Business Events Australia, throughout FY2020/21. Applications are set to open on 1 July 2020 and close on 30 September 2020.
For more information including details on eligibility criteria can be found at Australia.com/businessevents
