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High international attendance highlights pull of Cairns

Cairn is an attractive destination for delegates from around the world, particularly for scientific-based events

An impressive 73 per cent of international delegates for the recent International Society for Viruses of Microorganisms (ISVM) Conference highlight the attractiveness of Cairns as a host city for meetings.

With a total of 46 different countries represented, including South Korea, USA, and the UK, the conference demonstrates Cairns’ unique blend of natural beauty, world-class facilities, and a thriving health sector makes it an attractive destination for delegates from around the world, particularly for scientific-based events.

Jeremy J. Barr, Associate Professor from Monash University and Co-Chair of the meeting, Jeremy J. Barr, said Cairns, with its stunning location on the Great Barrier Reef, was the ideal location for the Viruses of Microbes 2024 Conference, and resulted in more than 500 delegates attending.

“The decision to host the meeting in Cairns was a simple one. Cairns offers a unique experience with its diverse and unique wildlife, scenery, and setting. It’s not often that one has a conference on a tropical coral reef with a rainforest just above,” he said.

“Cairns’ laid-back atmosphere, friendly people, and Australian culture add to the charm, making it a memorable experience for international delegates. The facilities at the Cairns Convention Centre are world-class, some of the best in the country, and Cairns’ regional character has kept a local, connected feel for the meeting.”

Kate Smith, Managing Director of WALDRONSMITH Management who provided PCO services for the Conference, said Cairns was certainly a standout.

“Its beautiful appeal, especially in July, and its world-famous Great Barrier Reef were key factors in attracting international attendees to the conference,” she said.

“The combination of these aspects gave the committee the confidence to choose Cairns.

“The Cairns Convention Centre’s meticulous planning and attention to detail provided a seamless experience. Hosting young scientists from over 40 countries has been extraordinary. WALDRONSMITH was privileged to be part of this remarkable event.”

Tourism Tropical North Queensland, Executive Officer, Mark Olsen, said hosting this prestigious conference had been an invaluable opportunity to demonstrate the capabilities and attraction of Cairns as a host destination.

“Tourism Tropical North Queensland, Tourism and Events Queensland and Business Events Australia were delighted to support The Viruses of Microbes Conference which brought more than 500 global delegates to the only place with two World Heritage areas side by side,” he said.

“The delegates were wowed by offsite events such as the gala dinner at Rainforestation where they dined in the rainforest, experienced Indigenous culture and interacted with local wildlife.”

This was the first time this conference has been held outside of Europe, with Jeremy Barr believing it would leave a significant impact and legacy for Australia.

“This is an exciting time for Australian science as we emerge as leaders in the field. This event will not only promote Australian and New Zealand researchers but also enhance our scientific contributions and attract more people to Australia in the long run.”

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