ICC Sydney activates virtual solution for medical conference

ICC Sydney AV team member supports with delivery of Pathology Update 2021 as a virtual event.

International Convention Centre Sydney (ICC Sydney) has adapted to changes in restrictions to swiftly convert the leading event from peak medical body, The Royal College of Pathologists Australasia (RCPA) Pathology Update 2021, to be completely virtual using ICC Sydney’s Connect platform and the in-house experience of its team.

ICC Sydney set in motion the digital event scenario that was built into early event plans to activate a seamless transition of the Pathology Update from a hybrid event, complete with keynote speakers, workshops, breakout sessions and exhibition content, to a 100% virtual experience.

CEO Geoff Donaghy said the venue’s ability to remain open to provide these important services to the community was of great benefit and would enrich the medical profession and the knowledge economy for years to come.

“The ongoing flow of information to association members, business and all organisations is arguably ever-more important during a crisis and I couldn’t be more proud of the team for their detailed scenario planning and now exceptional delivery of Pathology Update 2021,’ Donaghy said.

“The detailed planning of the conference and exhibition allowed ICC Sydney to transform the event from hybrid to 100% virtual in just 48 hours,” he said.

By designing its event resourcing with ‘dual purpose’ roles, when all 180 presenters moved from on-site to virtual, ICC Sydney shifted its service delivery model from an on-site support model through the Speakers Preparation room to a virtual support model via an online concierge service.

The experienced team is supported by a digital event platform, ICC Sydney Connect, which uses a secure portal to manage event registration, program management, sponsorship and marketing, engagement tools and insights, and of course the ability to dial in to a large speaker cohort.

Dr Debra Graves, CEO of RCPA, said, “From the outset, we selected ICC Sydney to help us plan a ‘what if’ scenario for Pathology Update 2021. We have a multifaceted program that required expert coordination and a tried and tested innovative virtual event solution and to this end, ICC Sydney has been central to the successful delivery of our event once again. We are delighted that by taking the event to a virtual model this year, it has allowed exciting new lines of enquiry and thinking across pathology disciplines to take place,” said Graves.