Marriott International announced a major milestone in its Marriott Bonvoy portfolio of independent hotel brands, with the opening of the 200th Autograph Collection hotel, the 50th Tribute Portfolio hotel, and the anticipated opening of the 120th Luxury Collection hotel. Together, all three Collection brands are expected to expand their global footprint to nearly 70 new locations in 2021, including 24 new market entries, as the Marriott Bonvoy portfolio continues to respond to consumer demand for more tailored experiences that suit the needs of today’s traveller.
The Collection brands are focused on offering consumers a range of independent properties with unique stories inspired by their destination, and providing owners access to all the benefits of the Marriott system while retaining their hotel’s individuality.
“We know guests are seeking to immerse themselves in the richness of the locale, to discover what defines the destination, and to experience one-of-a-kind hotels,” said Tina Edmundson, Global Brand & Marketing Officer, Marriott International.
“This has become increasingly important over the past year, as those who are waiting to travel are counting down the days until they make memories on the road again…With new travel opportunities on the horizon, we look forward to welcoming guests to our distinctive properties in key cities and resort destinations around the world.”
Independent Experiences with Marriott Bonvoy Benefits
With the Marriott Bonvoy portfolio’s three-tier collection strategy, independent hoteliers have more options to gain access to the travel program’s more than 147 million members and strong distribution channels, whether through a new build or conversion hotel. Conversions, which have long been a part of the Marriott International growth story, continue to be appealing to the owner and franchisee community as owners seek out the power of Marriott’s brands and programs.
Guests at these properties can earn and redeem Marriott BonvoyÔ points during their stays and enjoy all the benefits of staying as a member. Marriott Bonvoy’s Collection brands currently include iconic hotels around the world, such as The Chatwal, A Luxury Collection Property, New York City; Cotton House Hotel, Autograph Collection, Barcelona; and The Great Northern Hotel, A Tribute Portfolio Hotel, London.
