The Melbourne Convention Bureau (MCB) has unveiled its latest tool – the Melbourne Virtual Site Visit.
Launched at IMEX Frankfurt 2019, the Melbourne Virtual Site Visit combines technologically advanced virtual reality (VR) and comprehensive immersive experiences showcasing various aspects of Melbourne and Victoria as a leading global business events destination.
Created in partnership with Business Events Australia through its Advance Program, the Virtual Site Visit mirrors the standard site visit offering for event organisers who conduct inspections as part of their planning process. It also delivers information for potential delegates as to what they can do, see and experience in Melbourne during their stay.
MCB General Manager Business Development and Bids, Beverley Williamson said the immersive VR captures what it feels like to be in Melbourne and to experience all aspects of this leading global business destination.
“With the time and resources required to conduct site visits, along with the increasing costs of international travel and the time spent away from the office for organising committees, MCB aims to eliminate these major pain points by offering a Virtual Site Visit as a viable and realistic option to view many of Melbourne’s points of interest anytime and anywhere,” Williamson said.
“The opportunity to experience Melbourne anywhere and anytime on any device is pretty amazing.”
Tourism Australia’s Executive General Manager Events, Penny Lion said the initiative would deliver both information and inspiration on Melbourne’s offering to planners and decision makers in an innovative and practical way.
“The Melbourne Virtual Site Visit is a great new development that will provide real value to Melbourne’s potential clients. Our Advance Program provides access to Tourism Australia’s marketing expertise, and this is a great example of the work being delivered by the Program,” Lion said.
The Melbourne Virtual Site Visit showcases various Melbourne landmarks, select hotels and event venues, Melbourne’s Convention Precinct, Knowledge Precinct, as well as popular regional touring locations in 360 VR.