Melbourne Convention and Exhibition Centre (MCEC), has put former Director of People, Culture and Improvement at MCEC, Helen Fairclough into a new role that focuses on rebuilding the centre’s business pipeline and structure.
According to a recent statement, MCEC has been “exploring new business models, products and revenue streams across local, national and international markets” to ensure a bounce-back post-COVID.
“We must accept that the world has and will continue to change. For this reason, MCEC must change too.”
To lead this effort, MCEC Chief Executive, Peter King has appointed Ms Fairclough to a new role as Director of Business Relaunch.
“Helen is uniquely placed to guide the business through a process that looks at every aspect of what we do well, what we could do better and what we have never done before, but may be able to do in the new world,” said Mr King. “I’ve given Helen the licence to be unrestrained in what we explore as a business.”
Ms Fairclough said she was excited to take on the interim role.
“My remit is to ensure we take advantage of this rare opportunity to ‘pause and reflect’, so we can position MCEC at the forefront of the industry when we make it to the other side of the pandemic. This will including exploring new revenue streams, new business models and new initiatives to positively disrupt the sector,” said Ms Fairclough.
“This is an exciting time to navigate through the change ahead. Even when MCEC is able to reopen its doors, we must accept that the world has and will continue to change. For this reason, MCEC must change too.”