Funds from the Lord Mayor’s Experience Development Incentive Grant Program have been awarded to five city and regional tourism operators.
Lord Mayor Adrian Schrinner said the grant program was designed to encourage tourism operators to offer more exceptional experiences to enhance Brisbane’s appeal as a destination of choice.
“The Lord Mayor’s Experience Development Incentive Grant Program is encouraging tourism operators to expand their existing offerings and work in partnership with other operators to create unique experiences for visitors,” Cr Schrinner said.
“Creating more to see and do in the Brisbane region will increase visitor numbers and encourage them to stay longer, supporting our accommodation, tourism, retail and hospitality businesses – large and small.”
“Launching memorable tourism experiences that provide visitors with a strong connection to the places they visit and the people they meet encourages them to share with their family and friends and through social media, helping lure new and repeat visitors.”
The successful recipients were interviewed and assessed by an independent industry panel.
Panel member and Queensland Tourism Industry Council CEO Daniel Gschwind said the Lord Mayor’s Experience Development Incentive Grant Program inspired tourism operators to deliver what they loved about the city and region.
“Encouraging tourism operators to embrace those genuine, home-grown experiences is important because that is what the consumer is looking for,” he said.
Five grants of $10,000 each from Lord Mayor’s Experience Development Incentive Grant Program have been allocated to five projects:
- ‘A Fusion of Taste and Time: Brisbane Cultural Food Journey’
- ‘Brisbane Maritime Heritage Experience’
- ‘Tour Brisbane Powerhouse – Personal and Digital Offering’
- ‘Farm gate, Food and Scenic Adventures’
- ‘Gourmet Picnics by Helicopter’