Business Events Sydney (BESydney) today (13th September 2023) unveiled its new new logo and website.
BESydney CEO, Lyn Lewis-Smith said, “We feel the time is right for this bold change in our identity and the way we sell our city to reflect the evolution of our business, as the world of business events has shifted dramatically, with new business models, new ways of working, connecting and gathering.”
“Our customers are wanting to know where we stand on sustainability, diversity, equity and inclusion, and delivering CSR outcomes. They are wanting values-alignment, a deeper cultural connection, and a more immersive experience in the destination when they get here.
“This is Sydney, and Australia’s, ‘sweet spot’. As the city demonstrated by hosting the most welcoming, inclusive, accessible and sustainable WorldPride festival and Human Rights Conference this year, we have come of age on the global meetings stage – and our new brand and logo reflect that confidence.”
The company’s website has also been re-engineered with a user friendly and simplified format to make the decision for event planners to choose Sydney for their next event, an easier process.