The Whitsundays, the Heart of Business Events!

Tourism Whitsundays takes their marketing to the next level

The Whitsundays is keen to get back in the business of business events. With eased COVID restrictions and closed international borders, The Whitsundays, in the Heart of the Great Barrier Reef is seizing the opportunity to attract part of the $35.7 billion business events market.

Through Tourism Australia’s Business Boost Program, Tourism Whitsundays has released a Content Creation Tender. Tourism Whitsundays is looking to create a series of business events virtual reality site inspections and business events specific destination marketing videos all designed to attract a raft of business event bookings for 2021 and beyond!

Tourism Whitsundays Chief Executive Officer Tash Wheeler believes these videos will be pivotal in attracting a portion of the business events market.

“The business events market is an extremely competitive space; we have to ensure we have strong cut through with any of our marketing efforts to this segment.

“Through the development of the virtual reality site inspections, we will have the ability to showcase the world-class facilities and spectacular scenery The Whitsundays has to offer.

“The virtual reality site inspections will allow event organisers to get a strong sense of what our region can offer to their clients ensuring our experiences and locations are top of the pile when decision makers are reviewing options.

“Through the tender, we are also developing a new destination video that will focus on what The Whitsundays can offer the business events market. We have found destination videos always perform well, which is not a difficult task given the incredible scenery we have to work with. We have the best of the best here: iconic landmarks, world-class facilities, and jaw-dropping beauty, all right here in the Heart of the Great Barrier Reef,” Mrs Wheeler said.

Through the Content Creation Tender, the organisation is looking for a business to create professional and inspiring content to showcase what The Whitsundays can do for potential Business Events. The virtual reality site inspections and business events specific destination marketing videos will be promoted across Tourism Whitsundays’ website and social media platforms.

Tash added, “It is great to be working with Tourism Australia on this project, this project would not be possible without the funding grant through the Business Boost Program,” she said.

“During what continues to be a challenging time for the business events industry, we’re pleased to be able to support Tourism Whitsunday’s efforts to encourage a restart to face-to-face business events in Australia through the Business Events Boost Program,” said Penny Lion, Executive General Manager Events, Tourism Australia.