Tourism Whitsundays launches travel trade campaign in South Australia

South Australians: pack your bags and get ready to holiday!

Tourism Whitsundays is on a roll! After launching the Wonders of The Whitsundays campaign, the organisation together with key local tourism operators has also launched a campaign in partnership with South Australian travel stalwart Phil Hoffmann Travel.

This campaign has The Whitsundays tapping into a new domestic market, with 11 Whitsundays operators all offering incredible deals bookable with Phil Hoffmann Travel.

Tourism Whitsundays Chief Executive Officer Tash Wheeler is excited to see The Whitsundays break into the South Australian market.

“As a destination, The Whitsundays traditionally focuses its marketing spend in South East Queensland, New South Wales and Victoria as well as internationally. However, 2020 is anything but a traditional year. Right now, with international borders closed, there is no better time for South Australians to experience the Wonders of The Whitsundays!

“Phil Hoffmann is one of the most respected and trusted travel brands in South Australia, and we are thrilled to be working with them on this campaign,” Mrs Wheeler said.

Phil Hoffmann Travel (PHT) is a South Australian based travel agency, and they have been sending South Australian’s all over the world for 30 years. Now in this unprecedented time, Phil Hoffmann is responding to demand to provide more domestic packages for South Australian’s to see their backyard. The borders between Queensland and South Australia are open, with most flight schedules via Brisbane.

Phil Hoffmann’s Head of Marketing, Bianca Hoffmann said Phil Hoffmann Travel is delighted with the opportunity to partner with Tourism Whitsundays in promoting this beautiful region to South Australians.

“With current restrictions on international travel, The Whitsundays has become an incredibly popular choice for South Australians, escaping the cold winter and reigniting their love for travel post lockdown. With an array of islands and options to suit all budgets, The Whitsundays is the perfect domestic destination,” she said.