The $1 million Wonders of The Whitsundays campaign, a joint marketing initiative led by Tourism Whitsundays in partnership with Tourism and Events Queensland, and key local tourism operators, launched on Sunday.
Tourism Whitsundays Chief Executive Officer Tash Wheeler believes this campaign will deliver to industry for the third year.
“In 2018/19, we first joined collective forces and launched the Wonders of The Whitsundays campaign, which yielded incredible results, now as we embark on our third iteration we are confident that The Whitsundays will be reinforced as the holiday hot spot for Australians for the next 12 months.
“This campaign will be one of the largest marketing activations we have delivered in recent years. With our plan to generate a 3:1 return and restore visitor numbers to the region that rival pre Cyclone Debbie figures,” she said
The trump card for this campaign, apart from being a world-class destination, is the instantly recognisable voice of returned Whitsundays local, Karen Jacobsen, or as some may know her SIRI. Karen approached Tourism Whitsundays, eager to help the region post COVID and to put her voice to good use.
“I can’t think of a more recognisable and trusted voice than Karen’s, she has been providing information to users all over the country and now, as a fun tongue in cheek way, she will be navigating radio listeners with the best advice,” Mrs Wheeler continued.
Voice of SIRI, Karen Jacobsen, was keen to return to her roots in the face of the pandemic which was rolling out across the globe.