Accor has used AIME 2026 to unveil the next phase of its meetings and events strategy across Australia and the Pacific, placing renewed emphasis on premium, flexible and experience-led venues designed for today’s business events market.
Leading the announcement are three new and enhanced destinations that reflect the changing needs of conference and incentive planners.
- In Melbourne, Eden at Shadow Play by Peppers has launched as a striking new rooftop venue perched on Level 46, offering panoramic city views and contemporary interiors for up to 120 guests.
- In Perth,The Adnate Perth – Art Series has introduced Alma Events by BAHA, a boutique venue combining art, culture and culinary experiences with flexible indoor and alfresco spaces for groups of up to 150.
- On the Sunshine Coast, Novotel Sunshine Coast Resort has entered a major transformation phase, with upgrades to guest rooms and conference facilities strengthening the Sunshine Coast Convention Centre precinct as one of Australia’s leading coastal conference destinations, capable of hosting events for up to 1,400 delegates.
These developments come amid strong momentum across Accor’s meetings and events portfolio, with the group recording 19 percent year-on-year growth in conference, incentive and group bookings across the Pacific. According to Accor, demand is being driven by renewed confidence in face-to-face engagement and a growing preference for venues that support wellbeing, creativity and meaningful connection.
Looking ahead – upcoming openings in 2026
Accor’s Pacific pipeline continues to grow, with several new hotels opening in 2026 that will further expand meetings and events capacity across key markets:
- Mercure Melbourne La Trobe Street
Offering an intimate event space in the heart of the CBD. Opening March 2026.
- Pullman Hamilton (New Zealand)
Designed around Pullman’s blended business philosophy, the hotel is set to offer contemporary meeting and event spaces that support connection, collaboration and modern ways of working.
Accor also highlighted a series of recent openings that continue to broaden choice for planners. These include Elysium Noosa Resort – MGallery Collection for executive retreats and luxury incentives, The Brighton Hotel Sydney – MGallery Collection with 11 flexible event spaces including two statement ballrooms, and Novotel Sydney Cabramatta, strengthening Western Sydney’s capacity for events of up to 650 delegates.
With more than 400 hotels, resorts and apartments across the Pacific, Accor continues to position itself as a leading partner for business events, supported by its integrated ALL Accor Meetings & Events platform, which rewards organisers for the value they bring to the events ecosystem.
“Meetings and events are a cornerstone of our growth strategy in the Pacific,” said Adrian Williams, Chief Operating Officer for Accor in the Pacific region. “We are seeing strong, sustained demand from corporate and incentive planners who are looking for venues that go beyond traditional function spaces – places that inspire connection, creativity and impact. With ALL Accor Meetings & Events, we’ve embedded meetings and events into our broader loyalty ecosystem, recognising the pivotal role organisers play and ensuring their impact is rewarded well beyond the event itself.”