The Asia Pacific Incentives and Meetings Event (AIME) successfully rolled out a reimagined show at the Melbourne Convention and Exhibition Centre (MCEC), in Melbourne earlier this week.
The Melbourne Convention Bureau (MCB), who own the show, came together with Talk2Media to recreate the event from the ground up.
Karen Bollinger, CEO of the MCB said this years event was designed to be different than previous shows.
“The planning and reshaping of AIME 2019 has been a momentous journey with Talk2Media over the last 12 months. The business events industry has been vocal about what they’d like to see at AIME…”
Delegates were treated to experiences around Melbourne during the three-day event, with venue showcases, hosted lunches and exclusive launches on the “Uncover Melbourne” tour.
On the evening of Sunday 17 February, attendees were invited to the launch of Melbourne’s newest venue – the The Timber Yard in Port Melbourne. The first social event of AIME set a high standard for the remainder of the event.
Partnering with the Professional Convention Management Association (PCOA), AIME included a comprehensive education and seminar program. Monday 18 February was dedicated to the “Knowledge Program”, featuring speakers, education sessions and debates on key topics in the meetings & events industry.
On Tuesday and Wednesday, space on the show floor was set aside for the “Ideas Academy,” with educational sessions for attendees that ran during the show.
AIME 2019 delivered a well rounded experience for delegates and exhibitors. A tight meetings schedule was organised for attendees to ensure an increased return on their investment.
The show floor had a facelift as well. Decorative Events & Exhibitions (DE&E) developed modular stands that exhibitors customised to represent their products, along with a range of interactive experiences for delegates to explore.
Keep an eye on eventorganiserssummit.com for more updates, releases and showcases from AIME 2019.