Dusit International launches new group- wide sustainability program, ‘Tree of Life’

Dusit’s strategy for sustainable business is aligned with the four pillars of Dusit Graciousness – Service, Well-Being, Locality and Sustainability

New program clarifies Dusit’s sustainability intentions and includes actionable and easy-to-follow steps that its business units can take to benefit the environment, their people, and their broader communities.

In 2022, Dusit Hotels and Resorts became the first hotel chain in Thailand to source 100% organic jasmine rice at all of its properties throughout the kingdom.

Fully embracing ‘Sustainability’ as one of the four key pillars of Dusit Graciousness, Dusit International, one of Thailand’s leading hotel and property development companies, has rolled out a new group-wide sustainability initiative, Tree of Life, designed to ensure the company delivers on its promise to always have a positive impact wherever it sets foot.

Intended to cover the entire Dusit group, the program is initially being rolled out to all Dusit Hotels and Resorts worldwide, including 54 properties operating across 19 countries. Other business units, including Dusit Hospitality Education, Dusit Foods, Property Development, and Hospitality-Related Services, will join the program soon.

Designed by the company’s Sustainability Committee, the Tree of Life program has 31 criteria aligned with selected United Nations’ Global Sustainable Development Goals, as well as industry-specific targets, set over four levels of achievement. It includes Environment, Social, and Governance (ESG) elements, ensuring that Dusit properties operate as sustainably as possible.

The program’s mandatory level one encompasses eight crucial criteria designed to promote sustainability and responsible practices across the entire Dusit group. These criteria include:
– protection of vulnerable species
– minimisation of food waste
– reduction of single-use plastic
– implementation of effective waste segregation methods to enhance recyclability
– promotion of energy conservation and efficiency
– prioritisation of staff & customer well-being through robust safety management
– prohibition of trafficking and sexual exploitation
– active collaboration with local community leaders

“Implementing the Tree of Life program at Dusit International is not only a strategic move but also a reflection of our deep-rooted values as a company,” said Ms Suphajee Suthumpun, Group CEO, Dusit International. “This initiative reinforces our unwavering commitment to environmental stewardship, social responsibility, and strong governance practices. By aligning with global sustainable development goals and industry-specific targets, we aim to lead by example, inspire change within our industry, and leave a positive and lasting impact on the communities where we operate. The Tree of Life program serves as a catalyst for transformative action, ensuring that our properties operate in harmony with the environment, foster well-being for our guests and employees, and make a meaningful difference in the world.”

Gilles Cretallaz, COO, Dusit International, said, “Through our Tree of Life program, our hotels and resorts will embark on a transformative journey that intertwines sustainability with the very fabric of our operations. With each leaf earned, our properties will reaffirm their commitment to shaping a world where harmony between nature and hospitality flourishes and every guest experience leaves a lasting positive legacy. Our leaf-based system serves as a symbol of reassurance, ensuring guests can easily determine the transformative impact their choices make, and rest assured knowing they are contributing to a more sustainable and prosperous world for generations to come.”

Dusit International

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