Marriott International, Inc. today announces the opening of its 800th property in Asia Pacific, the JW Marriott Nara in Japan. The opening marks the entry of the JW Marriott brand into Japan. The company also expects the EDITION and Aloft brands to debut in Japan before the end of the year. Across the Asia Pacific region throughout 2020, the Moxy brand anticipates its first hotel opening in China.
“We remain confident in the resilience of travel, our owners and franchisees, guests and associates as well as the future prospects of lodging in Asia Pacific, our second largest market, ” said Craig S. Smith, Group President, Asia Pacific for Marriott International.“We are encouraged by recent trends, especially in China, where demand has been driven primarily by domestic tourism, and we will continue to focus on strengthening our footprint in this important, growing market.”
Marriott International in Asia Pacific has, on average, added close to 80 hotels per year in the last three years, with its pipeline growing by nearly 10 percent annually over the same time period. In the first half of 2020 alone, the company recorded 73 new signings, including 43 in the Greater China region.
“These highly anticipated brand debuts are a testament to the confidence that the owner and franchisee community has in Asia Pacific, as well as Marriott International’s long-term vision, especially in today’s challenging business climate,” said Paul Foskey, Chief Development Officer, Marriott International, Asia Pacific. “Our owners and franchisees trust and choose Marriott International because of our overall reputation for product quality, our powerful and differentiated portfolio of brands, our Marriott Bonvoy loyalty program with more than 142 million global members, and our proven track record of operational excellence.”
Elevated cleanliness standards
Earlier this year, Marriott International announced a multi-pronged approach designed to meet the health and safety challenges presented by the current circumstances. The company established a global cleanliness council to develop and implement a new generation of global hospitality cleanliness standards, norms, and behaviours for its more than 7,400 properties around the globe.