The Perth Convention Bureau is marking a ‘decade of substantial change’ in the Western Australian capital with a rebrand, changing its title to Business Events Perth.
Speaking at AIME 2020 in Melbourne, Business Events Perth CEO Gareth Martin said the organisation’s new name reflects not only a new identity but a new strategy to bring events and conferences to Western Australia.
“Our new name better reflects our purpose to attract and support business events in Western Australia and now, more than ever before, Western Australia and Perth have the infrastructure, product and experiences to deliver world-class business events,” Mr Martin said.
Over the past 10 years, Perth has undergone a significant transformation, with investment in infrastructure, hotels and venue spaces, plus new direct flights from London and Tokyo offering shorter travel times for international delegates.
“When you combine the natural beauty of Perth that offers a range of high-quality activities outside the conference room, with the likes of the new waterfront at Elizabeth Quay, Crown Towers development, the award-winning 60,000 seat Optus Stadium, new transport links and a substantial increase in new hotels and floor space, in a safe and clean city, Perth has one of the strongest offerings for the business events market in the world.”