Ongoing research conducted by Executive PA Media in partnership with the Association of Australian Convention Bureaux (AACB) and Meetings & Events Australia (MEA) shows that significantly more EAs are engaging Professional Conference Organisers (PCOs) than in years prior.
According to the 2019 Executive PA Corporate Event Organiser Survey (now in its third year), one in five EAs work with PCOs on an occasional basis—a 20 percent increase from last year’s results.
Now, nearly three quarters of EAs have ‘event management’ in their job description, and the results show that EAs are organising large events more frequently.
“PCOs and event management companies that have adapted their services to suit new market conditions will find themselves well placed to pick up more business from time-strapped EAs juggling more events and full workloads,” the survey reads.
Robyn Johnson, CEO of MEA said this research into the corporate sector is extremely valuable.
“These insights add to data that governments and organisations need to continue to invest in our sector to ensure Australia has the infrastructure to meet the needs of the business community,” Ms Johnson said.
Andrew Hiebl, CEO of AACB said the survey highlights how significant EAs are to the business event industry.
“With ‘event management’ now standard within an EA’s job description, a more sophisticated approach to business events is being undertaken, along with an understanding of their impact on participants,” Mr Hiebl said.
Russell Peacock, Chairman of Executive PA Media commended MEA and AACB for their continued effort to communicate the needs of EAs to the MICE industry.
“Collaborations of this nature go a long way to identify the changing needs of this group of buyers, who are working in shifting business environments,” Mr Peacock said.
To download a copy of the 2019 Executive PA Corporate Event Organiser Survey, enter your details via: https://www.research.net/r/PGY5FMV
