Veritas Events has strengthened its senior leadership team with a series of appointments and promotions designed to expand the agency’s operational capability, enhance client services and support future growth.
Announced on 29th July, the changes include operations, brand, partnerships and marketing, reflecting what the agency says is a strategic investment in delivering more integrated services and stronger client outcomes.
Long-serving executive Lisa Deaves has been promoted to Director of Operations after more than 16 years with the business. Having played a key role in the agency’s operational delivery, Deaves will continue overseeing day-to-day operations while helping drive service improvements and supporting the company’s growth strategy.
Sarah Galbraith has been appointed Director of Brand, Experience & Partnerships. She takes on an expanded leadership role overseeing the agency’s brand strategy, client experiences and partnership development. The appointment is intended to strengthen market positioning while creating new opportunities for client engagement and business development.
Managing Director Kieran Kennedy said the leadership changes reflected the changing needs of clients and the agency’s commitment to evolving alongside them.
“As our clients’ needs continue to evolve, it’s important that our business evolves alongside them. These appointments strengthen our leadership capability and position Veritas Events for the next phase of growth,” he said.
Kennedy said the enhanced leadership structure would reinforce the agency’s ability to provide end-to-end event and engagement solutions.
“By strengthening our leadership across critical areas of our business, we’re enhancing our ability to deliver seamless, end-to-end solutions for clients. Combined with the continuity and expertise of our team, these appointments ensure we remain a trusted partner, bringing together strategic thinking, operational excellence and meaningful experiences that create lasting impact.”
The agency has also recruited Taylah Dolan as its new Head of Marketing, a newly created role. Dolan joins from AirTrunk, where she served as Marketing Director, bringing experience in developing integrated marketing strategies for high-growth brands across the Asia-Pacific region.
In addition to leading Veritas Events’ marketing function, Dolan will work with clients to strengthen brand and communications strategies through audience engagement and integrated storytelling.
Donna Latta has been promoted to General Manager, Operations, further reinforcing the agency’s operational leadership as it continues to expand its service offering.
The appointments form part of Veritas Events’ broader strategy to build leadership capability across key areas of the business while continuing to invest in client experience, operational excellence and long-term growth.