A sod-turning ceremony was held last week to commemorate the start of construction on the venue, due to open in late 2026.
The 107-room property will be an apartment-style hotel, offering a mix of fully self-contained modern studio, one-bedroom and two-bedroom apartments.
Each apartment will have its own balcony, a fully equipped kitchen, desk, Smart TV, fast, high-quality internet and in-room laundry facilities, as well as access to comprehensive conference and meeting facilities, secure on-site parking and a gym.
Adding to its appeal, the hotel’s prime location on Wyndham Street, puts it within easy walking distance of the Shepparton Art Museum, Victoria Park Lake, restaurants, the CBD, and key health and education services.
Business travellers will benefit from proximity to the region’s food processing plants, logistics hubs, and corporate offices.
Shepparton is currently experiencing strong population growth, economic diversification and infrastructure investment.
At the sod-turning ceremony, Veriu Group CEO, Zed Sanjana, said strategically the company has always sought to grow the Punthill portfolio by opening in locations supported by major sources of corporate room night demand.
“While Shepparton has historically been undersupplied in terms of quality extended stay accommodation, it’s a key regional centre which is continuing to benefit from sustained private and public investment,” he said.
“According to the Victorian Government, the Goulburn Valley is also forecast to add 5400 new jobs by 2027, rising to around 19,450 by 2034, all of which are drawing more corporate visitors and businesses to the area.”
“Alongside this, a growing number of regional sporting events, festivals and cultural activities like exhibitions at the Shepparton Art Museum, as well as existing and proposed attractions are continuing to deliver a sustained uplift in tourist visitation, further strengthening demand for quality short and extended-stay accommodation.”